Expert’s Review of

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SBOBet is Asia’s oldest and most trusted online bookie. They are open to pro and amateur bettors, and offer the best odds and highest limits of any Asian sports betting site.

They accept players in all Asian countries and offer language and currency support for most regions.

In this article I provide information about the online betting site SBOBET. While this review includes information about the supported languages, currencies, banking options and information on the companies history, the format differs from that of traditional reviews. This is because I am highly familiar with SBOBet and because they are not like most internet bookies.

SBOBet is Friendly to Professional Gamblers

Most bookmakers are not willing to take bets from winning bettors, especially those who bet higher stakes. This is true at Asian bookies such as Dafabet and M88, at Las Vegas betting sites, at the online divisions of UK bookmakers such as Ladbrokes and William Hill, at major Australian bookies like Sportsbet and Sportingbet and the list goes on and on.

With all these examples, when a player wins a certain amount, their account is flagged for review. Risk management will then decide if the player is getting lucky, or if he is a winning bettor. If they decide the latter, his betting limits are cut. Often these limits go as low as $5 or $10 max bet, meaning that the player is effectively banned.

At SBOBet this does not take place. Professionals are welcome and personal betting limits are never handed out.

How SBOBet Betting Limits Work

Also unique at SBO is that all betting limits are “per bet” maximums as opposed to cumulative maximums. Take for example English Premier League: for 1X2 (home/draw/away) the max bets are generally around US$2,000, but much less for long shots and much more for favourites. For Asian handicaps they are often US$ 8,334.

You can place as many of these max bets as you’d like. The only reason for the per bet limit is it gives the odds manager a chance to adjust the lines. He has no problem booking $1 million USD in bets, as long as he can move the line after each max bet. After the odds have changed, you can then decide if you want to bet at the new odds.

The above example involves a popular league. For less popular sports such as volleyball the max bet is going to be much lower (for volleyball it is only US $84). For other leagues and/or sports the limits fall somewhere between these given examples. But, no matter what the sport or limits we are talking, again… these are per bet (not cumulative) limits. You can make as many max bets as you would like.

Low Margin Reduced Juice

Not only does SBOBet allow unlimited max bets, on many markets they do so with the best odds. You see, bookies make their profit by charging commission on each bet.

Take this basic example: In theory, if a team is exactly 50% likely to win then with no commission, a bet of 1 would return 2 (1 stake + 1 win).

However at most online bookies when a team is 50% likely to win the payout will return 1.90, or maybe 1.94, etc. On a 50% chance the amount the odds are less than 2.00 is the bookies profit margin and is how they makes their money. So if it pays 1.90, the bookie has a 10% profit margin. If it pays 1.95, the bookie has a 5% margin and so on.

The reason I use a range is because not all bookies operate with the same margins; some have higher margins while others offer better value to the customers by charging less commission on their bets.

SBOBet offers similar odds to European sites on 1X2 (Home/Away/Draw), but when it comes to Asian handicaps their margins are the lowest in the industry. This means on Asian handicaps SBOBet normally has the best odds.

To use a random example, an Italian Serie A match between AC Milan and Lazio had the following odds at the four sites listed. AC Milan -0.5 1.72 / Lazio +0.5 2.30

Ladbrokes AC Milan -0.5 1.72 / Lazio +0.5 2.06

William Hill AC Milan -0.5 1.65 / Lazio +0.5 2.20

The -0.5 / +0.5 is the handicap and in this spot simply means if the game is a draw Lazio is the winner for betting purposes as AC Milan starts by giving them half a goal. The important part to notice is the decimal odds that follow. This is how much 1 unit staked pays on a win. It doesn’t matter if we’re talking one dollar, quid, euro, rupiah, ringgit, yen, baht or some other currency staked. If the odds are 1.72 – every 1 unit of currency staked returns 1.72 (stake of 1 + 0.72 profit) on a winning bet.

With the above understood, notice in the example that SBOBet offers the best line of the four sites regardless of which team you bet on. This is because their margins are much lower than industry standard. This is another feature that attracts professional punters to use their website.

Is SBOBet Legit?

To punters who have never heard of SBOBet what has just been covered might sound too good to be true. However, SBOBet is a fully licensed and 100% legitimate betting site. For fans of the EPL you would have known they were formerly the shirt sponsor of West Ham United and are the official Asian betting sponsors of 6 different premier league clubs.

They already had ties to one of the largest discount credit bookies in the world when in 2004 they launched their online business. At the time they were located in the Philippines and their primary market was South East Asia, including Indonesia, Malaysia, Thailand, Vietnam, Cambodia and Burma.

In 2008, SBOBet began an aggressive international expansion. Already available in English and many Asian languages and currencies, they added GBP, EUR and AUD currency options to their site. They also began offering their website, software and customer support in Russian, German, and Spanish too.

They also got a new gaming license and moved much of their operations to the Isle of Man.

The Isle of Man Gambling Supervision Commission which licenses SBOBet is very strict and is well respected in the gambling industry. They also license the world’s largest poker sites PokerStars and Full Tilt, and the online division of top Irish bookie Paddy Power. This commission requires all player funds to be segregated from operating cash. When SBOBet relocated here in 2008, they moved player balances to Barclays (Private Clients) International Limited. That’s the Isle of Man subsidiary of the major UK bank Barclays that sponsors the English Premier League (EPL).

Also understand that as a truly global brand, SBOBet has banking options available to players from all over the world. This includes methods such as eNets for Singapore, Poli for Australia, Przelewy24 for Poland, for Bulgaria, and many, many more. They of course also support global e-wallets such as NETELLER and Skrill. All these companies do business with SBOBet because they are a very legit company that is properly licensed with an impressive history and track record.

SBOBet Features is best known for their industry leading Asian handicap football odds. These are available both prematch and in-play. Virtually every football league and competition from around the world is available for betting. The in-play odds are truly best in the industry. While their menu is not flashy, the sites functionality is better than other interfaces found on the web. The odds update instantly on automation without the need to refresh the site. Bets can be made and confirmed on the same screen that shows the odds.

In addition to football betting, SBOBet offers odds on many other sports. These include basketball, baseball, tennis, American football, athletics, badminton, beach soccer, boxing, cricket, cycling, darts, entertainment, field hockey, financial, futsal, golf, handball, ice hockey, lacrosse, mixed martial arts (mma), motor sport, olympic, pool/snooker, rugby, squash, table tennis, volleyball, water polo and winter sports. While the limits are much smaller than they are for football, once again: they are per bet limits. At SBO it is possible to get a lot of money down on minor sports too.

Also worth mentioning is SBOBet is not just for betting, they offer other forms of gambling too. In their games section you can find virtual races. The virtual greyhound game is called Platinum Hounds and the virtual horse racing game called Dashing Derby.

There are also numerous card games including the Italian card game Sette e mezzo (seven and a half), 100 hand jacks or better video poker, and Red Dog. Other games on offer include the dice game Lucky Dice, slot games Fireworks Friendly, Fluffy Favourites, Secret Garden, White Wizard, Temple of Iris, and Sheman’s Dream, and keno, scratchcards and hi/lo.

What is mentioned above is just the games section of their website. Over in the blackjackbaccaratroulette and sic-bo. For video poker the games are Deuces Wild, Jacks or Better, Jokers Wild, Keno and Bingo. The selection of slot machines are massive with 47 different version of super slots (aka video slots) available to choose from.

SBObet also has a racebook for horse race betting. Last but most certainly not least is that in 2009 the Isle of Man Gambling Supervision Commission granted its first issued live dealer casino license to SBOBet. This casino allows players to play blackjack and baccarat against live human dealers who are seated at real physical gaming tables in an actual casino studio. It is just like placing bets live in Macau or Vegas, but webcams are used and the bets are placed online.

SBOBet is available to players in most countries. The noteworthy exceptions are the United States, France, Turkey, Belgium, Greece and Germany which SBOBet does not service for legal or strategic purposes.

For everyone else their website is available in English, Chinese (简体中文), Indonesian, Vietnamse (Tiếng Việt), Thai (ภาษาไทย), Russian (Pусский), Japanese (日本語), Korean (한국어), German (Deutsch) and Burmese.

At SBOBet betting accounts can be opened in the choice of Australian Dollar (AUD), British Pound (GBP), Euro (EUR), Hong Kong Dollar (HKD), Japanese Yen (JPY), Malaysian Ringgit (MYR), Singapore Dollar (SGD), or Thailand Baht (THB) currency. For those whose preferred currency is not listed, note: United States Dollar (USD) is available too.

As you can probably gather from this SBOBet review, this company has plenty to offer all types of gamblers. They are safe, secure and reliable and are trusted by the biggest sports bettors in the world, both amateurs and pros alike.

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